It doesn't matter what you do, where you come from, or where you're headed. This book is about you. Why? Because everyone is selling something everyday; because everyone is a salesperson - parents, teachers, consumers, employees, sales professionals and even politicians. Every day you are trying to sell something, from the time you get up until you go to bed. You negotiate, communicate and you try to influence the way people think. Like it or not, selling is an essential skill. Who Knew?